Enrolados no Instagram: o impacto das apropriações tecnológicas no consumo virtual das traperas
Resumo
O consumo virtual se tornou um fenômeno social e econômico. As mídias sociais não são apenas parte integrante da vida diária de cada vez mais pessoas; Eles também estão mudando seus padrões de consumo. Com base em uma Análise de Redes Sociais (ARS), este trabalho explora a dinâmica de consumo digital presente nos elementos visuais dos perfis do Instagram de uma amostra de 200 jovens caçadoras espanholas; aqueles que se identificam com o estilo e a subcultura associados à trap music. As dinâmicas de consumo identificadas nos permitiram aprofundar qualitativamente as apropriações tecnológicas e distinguir quatro modelos diferentes de uso de plataformas entre essas jovens. Este estudo revela uma complexa interconexão entre consumo e apropriações tecnológicas e esclarece a importância de identificar práticas de consumo específicas em cada ambiente digital ao identificar tendências de consumo. Uma análise fundamental para abordar e compreender uma realidade de consumo cada vez mais complexa e variável.
Palavras-chave
Análise de redes sociais, Mudança social, Consumo, DigitalizaçãoReferências
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