Tangled in Instagram: the impact of technological appropriations on the virtual consumption of trappers
Abstract
Virtual consumption has evolved into a significant social and economic phenomenon. Social media platforms are not only an integral part of the daily lives of an ever-expanding population, but are also reshaping consumption patterns. Through a Social Network Analysis (SNA), this study explores the dynamics of digital consumption manifest in the visual elements of Instagram profiles belonging to a sample of 200 Spanish female trappers—those who identify with the style and subculture associated with trap music. The identified consumption dynamics enable a qualitative examination of technological appropriations, thereby distinguishing between four distinct models of technological appropriation of the Instagram platform among these young women. This study unveils the intricate interconnection between consumption and technological appropriations, shedding light on the significance of specific consumption practices in the identification of consumption trends. An essential analysis for approaching and comprehending an increasingly complex and variable consumption.
Keywords
Social Network Analysis, Social Change, Consumerism, DigitalizationReferences
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