Historical approach to the origin of advertising art director in colombia

Abstract

This article makes  part of a  theoretical construction  that seeks to contribute to the epistemology of Colombian advertising,specially  to the understanding of advertisingart director origins. For the above, a historical overview of the evolution of art in the sixteenth century was made, together with the research of the most important aspects of the main graphic art forms and the time the art director and its relationship with advertising appears. The focus of this research is exploratory and qualitative where an analysis of literature, magazines and Internet was performed. For this stage semi-structured  interviews were not applied   to experts because they make  part of an incoming stage that belongs to  a doctoral training process and will take place in 2017. The most significant contribution of this research i refers to the identification of the first art directors in Colombia and the impulse that they gave to advertising in this field.