Un estudio con gráfica en diseñadores sobre comunicación sobre cambio climático
Resumen
La comunicación para la acción sobre el cambio climático es difícil de poner en práctica. Captar la atención y motivar la acción requiere datos científicos comprensibles. Desarrollamos y probamos una herramienta para impulsar la ideación de los diseñadores gráficos. Cruzamos los objetivos de comunicación, la naturaleza del contenido y las condiciones de la comunicación visual con la necesidad de captar la atención, promover la percepción de riesgo y motivar la acción. Concluimos que el diseño de objetos de comunicación gráfica puede necesitar ir más allá del uso de imágenes, narrativas basadas en datos y testimonios individuales. Comprender las causas humanas del cambio climático necesita un enfoque multidisciplinario del campo de proyectos de diseño gráfico tradicional con estrategias de comunicación visual que integren el conocimiento existente.
Palabras clave
Diseño gráfico, comunicación visual, cambio climático, percepción del riesgo, ideaciónCitas
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Esta obra está bajo una licencia internacional Creative Commons Atribución 4.0.
