Un estudi amb gràfica en disenyadors sobre comunicación sobre el canvi

Autors/ores

Resum

El canvi climàtic s'enfronta al repte de la comunicació per a l'acció amb demandes difícils d'aplicar. La distància i l'abstracció són barreres per superar. Captar l'atenció i motivar l'acció requereix dades científiques comprensibles. Per tancar la bretxa entre la investigació i la pràctica de la comunicació sobre el canvi climàtic, vam desenvolupar una eina per impulsar la ideació dels dissenyadors gràfics, amb coneixements sobre la comunicació visual sobre el canvi climàtic. És molt exigent per als dissenyadors integrar una tan àmplia gamma d'objectius. Disseny pot necessitar anar més enllà de l'ús d'imatges amb una estratègia que integri el coneixement existent.

Paraules clau

disseny gràfic, comunicació visual, canvi climàtic, percepció del risc, ideació

Referències

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Publicades

2024-10-14

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