Graphic design to create a visual identity of Eram Shiraz Botanical Garden

Autors/ores

  • shima negahban Master of Graphic Design

Resum

 

 Many Iranian gardens, especially those registered nationally and internationally, are full of pure Iranian art. One of the most beautiful gardens is Eram Botanical Garden. Available studies and visual evidence show no proper effort has been made for this garden to preserve and reproduce its visual heritage. Findings taken from motifs are shown in the form of logos and graphic images. The results of this study show that this garden, with a clear graphic identity based on its values and modern graphic designs, will increase the prosperity of Iranian art, and the development of tourism attracts and guides the audience.

Paraules clau

motif, graphic images, visual identity, Eram Botanical Garden

Referències

Airey, David. (2019). Identity designed: The Definitive Guide to Visual Branding. Rockport Publishers.

Attarzadeh, Mojtaba & Etihad Mohkam, Sahar. (2013). Reading the discourse of the narrator

of the tile painting of the entrance to the Eram Garden in Shiraz. Bagh Nazar, 10(26), 41-48.

Dondis, Donis. A. (1974). A Primer of Visual Literacy. MIT Press.

El-Kassas, Mahdy Mohammad. (2005). Cultural

Identity and Globalization: A Sociological study. Symposium on popular Arab heritage:

the origin and goal, the Supreme Council of the Arts and Social Sciences, Damascus, Syria.

Fardsarhangi, Rahmatullah. (2015). The Legend of Shiraz: Along with 900 Years of the Story of

Eram Garden. Shiraz. Navid Shiraz.

Gautam, Vivek Kumar & Blessing, Lucienne. (2007). Cultural Influences on the Design Process.

International Conference on Engineering Design, Paris, France.

Hyland, Angus & Bateman, Steven. (2014). Symbol: The reference guide to abstract and figurative trademarks. Laurence King Publishing.

Javani, Asghar; Khazaei, Mohammad & Kolahkaj, Mansour. (2015). The Nature of Iranian, Visual

Culture Represented Graphically. Bagh Nazar, 13(40), 39-46.

Kamali Sarvestani, Kourosh. (2005). Historical Gardens of Shiraz. Fars Encyclopedia, Cultural

Heritage Organization of the Province. Shiraz.

Karimian, Hasan. (2009). Cultural Symols in Urban Views: Demonstration of Meaning, Sense of

identity & Spiritual Relief. Researches of human geography,4(74),119-132.

Khoury, Melissa Plourde & Khoury, Tarek E. (2017). Cultural identity crisis within contemporary

graphic design case study: Lebanon.

Lo, Hui-Chi. (2016). Shifting identities in Wu Bin’s album of the twenty-five dharma-gates

of Perfect wisdom. Archives of Asian Art, 66(1), 107–151. DOI: https://doi.org/10.1353/

aaa.2016.0014

Maleki, Sepideh; Asadollahi, Mostafa & Shahroudi, Fatemeh. (2016). Representation of the National Identity of Iran in Graphic Design in the Age of Globalization. National Studies Journal,

(67), 69-82.

Malinic, Radim. (2019). Book of branding: A guide to creating brand identity for startups and beyond. Brand Nu.

Pahlavan, Fahime. (2002). An Introduction to the Analysis of Visual Elements in Logos: A Study

of Visual Elements in Government Logos, with an Approach to Semiotic Methods. Tehran:

University of Arts.

Pahlavan, Fahime. (2011). Visual Communication of Semiotic Perspective. Tehran: Universit of

Arts.

Sepehr, Massoud (2019). Comprehensive Visual Identity Design. Tehran. Fatemi.

Shaistefar, Mahnaz. (2006). the use of abstract motifs of metalwork of the Saljuqs period in the

design of urban green space furniture. Islamic art studies biannual, 7, 47-64, Tehran.

Shokouhian, Gholam Ali & Shirazi, Ali Asghar. (2010). Thematic Study and Classification of

Murals in Shiraz Eram Garden. negareh,16.

Turabi, Mojdeh & Sodagar, Mohammad Reza. (2014). The importance of environmental

graphic identification in historical areas (a case study of Chaghazanbil World Heritage). Paykareh Journal of Art Faculty Shahid Chamran University of Ahvaz, 4(8), 1-9.

Tylor, Edward Burnett. (1871). Primitive Culture: Research into the Development of Mythology,

Philosophy, Religion, Art, and Custom. London: John Murray.

Wasmeh, M. Aleshawie. (2019). Cultural Identity in Graphic Design. Lwati A Journal of Contemporary Research, 4, 50-63. DOI: https://doi.org/10.30845/aijcr.v9n4p6

Yeo, Adam Ali & Cao, Fang. (2021). A Creative Research Process for a Modern African Graphic

Design Identity; The Case of Ivory Coast. Art and Design Review, 9, 210-231. DOI: https://

doi.org/10.4236/adr.2021.92017

Publicades

2024-01-07

Com citar

negahban, shima. (2024). Graphic design to create a visual identity of Eram Shiraz Botanical Garden. Grafica, 12(23), 65–74. https://doi.org/10.5565/rev/grafica.241

Descàrregues