Análisis de influenciadores en Twitter
Una exploración en el ámbito del mercado NASDAQ
Resumen
El propósito de este trabajo es realizar una exploración de los principales influenciadores en la red social Twitter; con relación a las comunidades de discusión enfocadas en acciones negociadas en el mercado NASDAQ. De esta manera, se espera entender cómo se comportan las redes de influencia en grupos interesados en temas bursátiles, las cuales pueden conducir a que se produzca un comportamiento de pastoreo, haciendo cuestionable la hipótesis de eficiencia de los mercados. Se parte de una revisión de literatura, a partir de lo cual se conforma un marco de referencia para comprender el sentido del análisis de redes, la importancia de influenciadores y la forma en que estos afectan el comportamiento de los inversionistas. Luego, se ejecuta el análisis de redes sociales aplicando la herramienta NodeXL, con el fin de identificar los principales usuarios y las redes de influencia que se producen en la red social Twitter. Al final, los resultados muestran que, en el contexto de los mercados de valores, los influenciadores no son sólo individuos participantes en la industria financiera con conocimientos profundos en análisis bursátil; sino que líderes de opinión como políticos o empresarios pueden llegar a tener un papel central en las comunidades de inversiónPalabras clave
Redes sociales, Mercados financieros, Comportamiento de pastoreo, Influenciadores, NodeXLCitas
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Derechos de autor 2021 Joan Sebastián Rojas Rincón, Carlos Andres Osorio
Esta obra está bajo una licencia internacional Creative Commons Atribución 4.0.
