Presencia de productos orgánicos en Twitter desde la perspectiva del análisis de redes sociales
Resumen
El objetivo de esta investigación fue analizar cómo está estructurada la red de actores que hablan de productos orgánicos en Twitter y, a través de la identificación de actores clave, conocer la influencia que ejercen dentro de las redes; al hacerlo, desarrollamos ideas significativas que permitan a los usuarios de medios sociales mejorar su interacción y posición dentro de la red. Se buscaron y descargaron los datos de los términos #organico(a) y #organicos(as) por un periodo de seis meses. Para su procesamiento y estudio, se utilizó el enfoque teórico y metodológico del análisis de redes sociales (ARS). La red general se formó por 14,329 tweets únicos, publicados por 6,667 usuarios, configurando una red de 6,521 vínculos directos. Para entender con mayor detalle las interacciones, se segmentó la red con base en dos tipos de relaciones: (1) retweets y (2) menciones o respuestas, ambas redes mostraron estructuras diferentes. Se encontró que el conjunto de relaciones que estructuran la red social está asociado a productos, países y temas, así como a diversos actores clave. Además, la expresión de los orgánicos en Twitter sigue de cerca la visión general de considerarse benéficos para la salud y el medio ambiente.
Palabras clave
Productos agrícolas, Medios sociales, Actores clave, Comunidades, NodeXLCitas
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Derechos de autor 2021 Adriana Yaomy Lucio-Mendiola, Enrique Genaro Martínez-González, Norman Aguilar-Gallegos, Jorge Aguilar-Ávila, J. Reyes Altamirano-Cárdenas
Esta obra está bajo una licencia internacional Creative Commons Atribución 4.0.
