La intertextualidad visual en los carteles de reclutamiento británicos y estadounidenses de la Primera Guerra Mundial
Resumen
La propaganda busca despertar el patriotismo en tiempos de guerra y moldear la percepción del enemigo. Este estudio analiza la intertextualidad visual en carteles de reclutamiento de la Primera Guerra Mundial, centrando la atención en los diseños destinados a promover el alistamiento. Mediante un enfoque intertextual se identifican estrategias como la yuxtaposición binaria, la cita visual, el emparejamiento, el encuadre de la palabra y el anclaje de la imagen. La muestra, compuesta por carteles británicos y estadounidenses, evidencia una visión anglosajona. Los resultados muestran
que estos carteles actuaban como potentes herramientas semióticas, capaces de movilizar emociones y reforzar discursos ideológicos.
Palabras clave
Intertextualidad, propaganda, cartel, manipulaciónCitas
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Derechos de autor 2026 Merve Gökalan , Orhan Sevidik
Esta obra está bajo una licencia internacional Creative Commons Atribución 4.0.
