Paisajes gráficos del bienestar

Diseño especulativo para la salud en espacios públicos de Tarragona

Autores/as

Resumen

En este caso de estudio se presenta el diseño de una campaña para incrementar los activos de salud en el área periurbana de Tarragona, abordada desde el diseño-ficción. Después de una fase de trabajo de campo e investigación previa, se identifican los espacios de intervención en la zona Francolí-Pont del Diable, y se observan problemáticas salutogénicas que tienen una intervención inviable desde la realidad de infraestructuras industriales. Se diseña una campaña por redes sociales mediante el uso de IA generativa. Con un cuestionario final, se reflexiona sobre el grado de aceptación de los escenarios, la disponibilidad de la población a participar, y los activos de salud relacionados con las imágenes proyectadas.

Palabras clave

Diseño-ficción, inteligencia artificial generativa, escenario preferible, servicios ecosistémicos culturales, diseño para la salud

Citas

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DOI

https://doi.org/10.5565/rev/grafica.450

Publicado

2026-03-01

Cómo citar

Bartomeu Magaña, E., Oliva, R., Huertas, S., de Solà-Morales, P., Ventura, O., Steegman, D., & Pérez-Albert, M. Y. (2026). Paisajes gráficos del bienestar: Diseño especulativo para la salud en espacios públicos de Tarragona. Grafica, (EP), 01–13. https://doi.org/10.5565/rev/grafica.450

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Derechos de autor 2026 Elena Bartomeu Magaña, Raúl Oliva, Salvador Huertas, Pau de Solà-Morales, Oriol Ventura, David Steegman, Maria Yolanda Pérez-Albert

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Esta obra está bajo una licencia internacional Creative Commons Atribución 4.0.